Brief
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Brief www.Adnow.com
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| Agency | - |
| Advertiser | - |
| Website address / (Landing page for traffic) | - |
| List of advertised products (services) / Products priority (if there are several products) | - |
| Target audience of the Client | - |
| Geography | - |
| Campaign period | - |
| KPI (evaluation criteria of campaign success) | - |
| Number of unique users on the Client site per month | - |
| Conversion rate of the target action: | - |
| Is it possible to provide dedicated access to Google Analytics / Yandex Metrica / Adriver? (access is essential to optimize and eliminate discrepancies with the Client statistics) | |
| Is it possible to set the optimization code on the Client's site? | |
| Is it possible to get the semantic core to optimize the campaign by means of content targeting? | |
| Advertising campaign budget (including VAT) |
Tools
| Programmatic buying (automated buying of advertising and its further optimization in order to ensure best results) | |
| Retargeting and look-alike (work on returning the audience which has ever visited the Client site |
Formats
| Banners | |
| Text and Graphic Banners | |
| Video and extensive formats (rich-media, pop-under, branding and so on) |
Thank you for taking the time to fill in the brief!
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Updated about 7 years ago