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Requirements for the creatives

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The system supports 3 types of creatives: teaser, graphic banner and html banner.

Below you will find the requirements for the structure of downloadable files for each creative type:

1. The structure of archive for the Teaser creative type

The structure of dowloadable files should be following:

  • name_camp.zip
    • teaser-name
      • index.jpg
      • click_links.txt
      • pixel.txt
      • text.txt

More detailed information:

name_camp.zip - an optional name of archive containing teasers;
teaser-name - a name of folder containing teaser (the folder name should be the same as the teaser name);
index.jpg - a name of teaser image;
click_links.txt - a text file with the click link;
pixel.txt - text file containing third parties audit systems (Adriver, Weborama, Sizmek ect.). This file is optional, it can be added if necessary;
text.txt - alternative teaser text.

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Minimum teaser size

Only square images with minimum size 200x200 pixels are allowed

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Graphic formats

Only following graphic formats are allowed: jpg, jpeg, gif, png

2. The structure of archive for the Graphic banner creative type

The structure of dowloadable files should be following:

  • name_camp.zip
    • banner-name
      • index.jpg
      • click_links.txt
      • pixel.txt

More detailed information:

name_camp.zip - an optional name of archive containing graphic banners;
banner-name - a name of folder containing graphic banner;
index.jpg - a name of banner image;
click_links.txt - a text file with the click link;
pixel.txt - text file containing third parties audit systems (Adriver, Weborama, Sizmek ect.). This file is optional, it can be added if necessary

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Graphic formats

Only following graphic formats are allowed: jpg, jpeg, gif, png

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Allowed creative sizes

The allowed creative sizes are following: 0x240, 120x600, 160x600, 200x200, 240x200, 240x400, 250x250, 300x250, 300x300, 300x600, 300x1050, 320x50, 320x100, 320x480, 336x280, 468x60, 480x320, 580x400, 728x90, 970x90, 970x250 pixels.

3. HTML banner creative type

3.1. Supported types of HTML banners

The system supports 3 types of HTML banners:

  • HTML banner made manually
  • HTML banner made using Adobe Animate
  • HTML banner made using Google Web Designer

3.2. The structure of archive

The structure of dowloadable files should be following:

  • name_camp.zip
    • banner-name
      • index.html
      • preview.jpg
      • click_links.txt
      • pixel.txt
      • folders containing static files for banner (images, texts, JS-scripts)

More detailed information:

name_camp.zip - an optional name of archive containing HTML banners;
banner-name - a name of the folder containing HTML banners;
index.html - HTML-file of the banner. The name strictly index.html;
preview.jpg - a graphic file for banner previewing in your personal account;
click_links.txt - a text file with the click link;
pixel.txt - text file containing third parties audit systems (Adriver, Weborama, Sizmek ect.). This file is optional, it can be added if necessary;
folders with static banner files - folders with static files used as local banner resources.

ALLOWED characters used in file and folder names:

  • latin characters ‘a-z’ и ‘A-Z’;

  • numerical symbols ‘0-9’ and characters ‘_’ and ‘-’.

NOT ALLOWED

  • Cyrillic and similar unsafe characters in the code of the used js scripts.

3.3 Requirements for the content of the file index.html

Crucial are two meta tags in the code of the index.html file:

  • meta tag defines size of a banner
    For example, when the banner size is 240x400, the meta tag size is:

  • meta-tag determining in what program banner is created
    If the banner is created in Adobe Animate, meta tag is

    If the banner is created in Google Web Designer, meta tag is , where * is any value

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Comment

If THERE ARE NO meta tags in the code of the file index.html, after uploading proccess banner will be sent for MANUAL HANDLING

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Comment

If banner HTML code is tagged, the tag parameter href should be macro {LINK_UNESC}

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Graphic formats

Only following graphic formats are allowed: jpg, jpeg, gif, png,svg

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Allowed creative sizes

The allowed creative sizes are following: 0x240, 120x600, 160x600, 200x200, 240x200, 240x400, 250x250, 300x250, 300x300, 300x600, 300x1050, 320x50, 320x100, 320x480, 336x280, 468x60, 480x320, 580x400, 728x90, 970x90, 970x250 pixels.

4. Age restrictions

According to the Russian legislation, the age rating refers to any advertising information services and products that mention information intended for specifiс age groups

Examples of such ad products which must contain age restrictions:

  • Audio and graphic content, films, TV and radio programs, movies
  • Digital and printed materials, books
  • Theatrical productions, music and concerts, mass events
  • Games, different software
  • Nutrition for infants and babies under one year of age, as well as breast milk substitutes. Advertising of such products should contain a warning "Consult an expert. For children from [specify number] months"

Any of the listed above ads should contain age restriction (0+, 6+, 12+, 16+, 18+).

The age restriction may be specified in any element of the ad - in the title or in any line in the text ad, or anywhere in the graphic ad. Crucial is that the age rating must be understandable and noticeable.

If the product / service is intended for all age categories, you should put the category 0+.

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Beta version of documentation

In the current requirements we are guided by the requirements of Google
https://support.google.com/adwords/answer/1722096?hl=ru
The Google article about errors:
https://support.google.com/adwords/answer/6335681?hl=ru

Updated almost 7 years ago